Berlin goes SXSW – Austin 2026

Austin, Texas
Berlin Partner for Business and Technology GmbH is organizing a business delegation for Berlin-based companies to Austin, Texas, to participate in the South by Southwest (SXSW) - the world’s leading festival for technology, business, and the international digital and creative industries.

From March 10–17, 2026, Berlin will present its strengths as a European startup hub and creative centre, bringing innovative projects and networking opportunities into Austin’s fast-growing tech ecosystem.

This year’s delegation will focus on AI, Creative Industries and DefTech, presenting Berlin’s innovative spirit on the global stage. Our goal is to bring the Berlin economy to life, facilitate networking in the USA, create B2B meetings, and promote the exchange of information. We aim to connect with international investors, potential customers, stakeholders, and experts from the U.S. ecosystem, as well as delegations from around the world.

In addition to attending SXSW, our participating companies will have the opportunity to pitch on-site, join panels, meetups, and site visits, and take part in all Berlin Takeover activities.

Want to join us at SXSW in Austin? Apply now by filling out our application form. Please note: spots are limited.

Important Note: All delegates are responsible for their own travel expenses (airfare, hotel, daily meals, etc.).

Look at our agenda for the latest updates or write us at international@berlin-partner.de for any questions.
 

Agenda

Please note that the agenda is subject to change and more activities will be published soon. Requested site visits include the University of Texas, Capital Factory, Opportunity Austin and more, are to be confirmed.

 

 

 

 

 

 

 

Tuesday, 10 March

  • Individual arrival in Austin

  • Informal Welcome Cocktail (tbc)

Wednesday, 11 March

  • Official start of the delegation – Day Zero

  • Site visits (tbc)

  • Claiming SXSW badges and group picture at SXSW sign

Thursday, 12 March

  • Official Opening of the German Haus

  • Startup Germany Night

  • Time for individual business meetings and attending SXSW

Friday, 13 March

  • Time for individual business meetings and attending SXSW

Saturday, 14 March

  • Berlin Takeover of the German Haus including meet-ups, panels and pitches 

  • Group picture

Sunday, 15 March

  • Time for individual business meetings and attending SXSW

Monday, 16 March

  • Time for individual business meetings and attending SXSW

Tuesday, 17 March

  • End of delegation – individual departure to Berlin


Contact
Berlin Partner für Wirtschaft und Technologie GmbH
Fasanenstr. 85 | 10623 Berlin
Mail: international@noSpamberlin-partner.de

 

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